MSM Invests A$1M into Weyo

HIGHLIGHTS

• MSM has contributed A$1M via a Convertible Note issue in Weyo, a company which has developed a unique AR early learning platform, offering kids active-play experiences to establish essential foundational skills and forge a growth mindset
• Weyo has collaborated with global children’s brands Sesame Workshop, The Wiggles & One Animation to launch multi-awardwinning apps, featured consistently on the App Store with more than 50 Number One spots
• Weyo was founded by Baz Palmer, a multi-platinum musician and songwriter with Hunters & Collectors and Stuart Berwick, one of a small team responsible for creating superstar band, the Gorillaz’ world-first AR app
• Weyo means “all that is good in the world. A blast of positive energy”

MSM Corporation International Limited (“MSM” or the “Company”) is pleased to advise it has contributed A$1M via a Convertible Note issue in Weyo, a company which has developed a unique AR early learning platform, offering kids active-play experiences to establish essential foundational skills and forge a growth mindset.

Weyo was founded by Baz Palmer, a multi-platinum musician and songwriter with Hunters & Collectors and Stuart Berwick, one of a small team responsible for creating superstar band, the Gorillaz’ world-first AR app.

Weyo means “All that is good in the world. A blast of positive energy.”

Weyo’s go-to-market strategy is focused on a phonics based learn to read platform, which brings kids onto the screen and into the action, to become their favourite characters, in their favourite stories and learning adventures, guided by on-screen storytellers and educators.

Weyo has partnered with global kids’ brands, previously launching apps in partnership with Sesame Street and the Wiggles and was recently awarded a $150,000 grant from Amazon Australia to fund the development of a ‘Kindle-compatible’ version of their technology, which is targeted to be launched in Q322. Weyo are also in advanced discussions with global gaming brands on licencing agreements.